Currently, there is no early detection method and there has been limited development in the area of ovarian cancer in the past decade. Most women diagnosed with ovarian cancer are already in the advanced stages of the disease, which is a direct result of late diagnosis. One Australian woman dies every ten hours from ovarian cancer. Witchery has a proud and extensive history of supporting the Ovarian Cancer Research Foundation (OCRF), raising more than $1.5million for the cause. "The ongoing support for this campaign has been immense. We are very grateful to the public and hope, by expanding our collection, that we will raise significant funds for the OCRF," said Witchery CEO Mr Iain Nairn. Following on from the launch of Witchery Man, Witchery is also excited to announce the introduction of two menswear items within the White Shirt Campaign While ovarian cancer is a disease that affects women, it also carries a significant and direct impact for men. Without at least one healthy ovary, a child will not be born. Therefore ovarian cancer is a disease has a significant impact on the community. "In addition to this year's exciting womenswear collection, we hope that by introducing menswear into the White Shirt Campaign we can raise even more funds and awareness for ovarian cancer," said Witchery CEO, Mr Iain Nairn. "This expansion of the range further illustrates Witchery's ongoing commitment to ovarian cancer research." In 2008 the inaugural White Shirt Campaign launched. Witchery united with premiere fashion title madison and ten of Australia's top models to create a dynamic campaign that raised over $565,000 for ovarian cancer research. In an Australian-first Miranda Kerr, Catherine McNeil, Alyssa Sutherland, Abbey Lee Kershaw, Nicole Trunfio, Skye Stracke, Pania Rose, Sarah Stephens, Jessica Gomes and Elyse Taylor graced the November cover of madison wearing five different white shirts from Witchery's White Shirt Campaign. The five styles of white shirts went on sale on October 13, 2008 and sold out within six weeks, significantly contributing to Witchery's aim of raising over $500,000 for ovarian cancer research for 2008. In 2007 Witchery raised over $330,000 in its long running fight against ovarian cancer in Australia. Raised between August 2007 and June 2008 the 'Every Cloud' campaign was an enormous success. 'Every Cloud' centred on a beautiful silver diary, featuring photographs of eleven high-profile Australian women, with 100 per cent of funds going directly to OCRF. Women including singer Deni Hines; actresses Sibylla Budd and Asher Keddie; television personalities Catriona Rowntree and Jodi Gordon; Australian Ballet dancer Lucinda Dunn, Taasha Coates from The Audreys; businesswomen Bex Gold (Founder of Cinderella Cleaning Products) and Bianca Monley (Founder of Eat Fit Food); former Olympic swimmer turned television presenter Giaan Rooney and model Lindy Klim all featured in the prestigious project.